For almost 30 years Allure has been a trendsetter in the lingerie and intimate apparel industry,  creating lingerie for the woman who is unapologetically sexy in all that she thinks, feels, and ultimately does. Each Allure piece has its signature mark of having some form of a Rock chique vibe that is omnipresent, fusing sexy as an attitude with wild hearted sexuality. This melody of edge mixed with softness is what makes each piece irresistible. The Allure woman is eternally a cool chic that has an identity that breaks all the rules, because she chooses to interpret the world through her own lens that is forever changing with her mood. She doesn’t need approval because she simply lives to make herself happy.

Wearing lingerie is more than putting something sexy on, it is a form of storytelling where you are the star of your fantasy. Each Allure piece is infused with sensuality and endless possible stories, hence for 30 years the question has always been, ‘who do you want to be today?’ Allure’s designers create to ignite the sensory exploration of the mind and body. Allure transcends the boundaries of daily life by letting its lingerie act as the navigation to the Neverland of her mind.