pjur- Feel the Real
As a brand, pjur (pronounced: pure) stands for improving the quality of life and love life of people around the world. pjur helps people discover pleasure and their desires in addition to helping them be able to enjoy carefree sex and increase their sexual well-being. The portfolio features different categories of more than 60 premium products for the genital area. This includes lubricants based on water and silicone, products for stimulation and delaying climax as well as special niche products.
New Pjur Products
Best-selling Pjur Products
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Pjur - Woman Softer Silicone Personal Lubricant 250mlSGD 75.70 SGD 71.95 -
Pjur - Original Silicone Based Lubricant 100ml *SGD 34.40 SGD 23.90
Pjur Lubricants Singapore – Premium Personal Lubes for Every Desire
Meet pjur (pronounced “pure”) – the iconic German brand known for elevating pleasure with precision and care. With over 27 years of experience, pjur has become a global leader in intimate wellness, offering expertly formulated lubricants that cater to every body, every mood, and every desire.
Engineered in Germany and trusted worldwide, pjur products are all about purity, performance, and skin-friendliness. As a certified medical device manufacturer under the EN ISO/ISO 13485 standard, the brand upholds the highest safety and quality benchmarks. Whether you're exploring solo play, sensual massages, or adventurous intimacy with a partner, pjur's commitment to clean, effective ingredients means you're always in good hands.
What makes pjur especially popular in Singapore? It’s the perfect blend of luxury and practicality. Locals love its long-lasting glide, non-sticky feel, and skin-loving formulas—plus options tailored for sensitive skin, anal play, and extended performance.
From water-based classics to silicone-based slicks and specialty sprays, pjur has something for every occasion. Whether you’re new to personal lubricants or already a fan, pjur makes it easy to enhance your experience—safely, stylishly, and oh-so-smoothly.
Ready to Feel the Real? Discover the pjur difference today.
Choosing Pjur Means Experiencing Excellence in Intimate Care
Why settle for anything less than exceptional when it comes to your intimate moments? Here's why choosing Pjur is a decision that transcends ordinary intimacy:
1. Decades of Experience
With a rich legacy spanning decades, Pjur brings expertise to the intimate care industry. Over the years, the brand has fine-tuned its craft, mastering the delicate art of enhancing pleasure. Trust in the wisdom and knowledge that only time and experience can cultivate.
2. Certified Products
As a certified manufacturer of medical devices in accordance with the rigorous EN ISO/ISO 13485 standard, the brand’s commitment to safety and excellence is non-negotiable. When you choose Pjur, you choose products that meet the highest industry standards, ensuring your peace of mind.
3. Wide Range of Offerings
Your desires are diverse, and so are Pjur’s offerings. The brand doesn't believe in a one-size-fits-all approach. From lubricants to stimulating sprays, and specially formulated options for sensitive skin, the range caters to a spectrum of desires.
Frequently Asked Questions
Why should I use a personal lubricant?
Personal lubricants ensure your intimate area is well lubricated and prevent painful friction. As a result, you can have more intense sex using a personal lubricant and also explore more exciting techniques. This is because personal lubricants are extremely versatile. You can use them to enjoy sensual foreplay, a relaxing massage or to enhance pleasure during sex. Furthermore, personal lubricants are a must with anal sex because this area of the body does not produce any natural lubrication.
What is the difference between water-based and silicone-based products?
pjur water-based personal lubricants ensure your intimate area is well lubricated and also care for your skin. They are our classic personal lubricant formulas. They are absorbed into the top layers of skin and leave the skin feeling great while at the same time delivering outstanding lubrication without any stickiness. Water-based personal lubricants can also be used with all toys. pjur silicone-based personal lubricants contain the highest-grade silicones that provide extra long-lasting lubrication and a host of other benefits. Silicone molecules are larger than the pores in human skin. As such, they form a breathable protective film that makes the skin soft and smooth. What's more, our silicone-based personal lubricants do not contain preservatives, are highly skin compatible, allergy friendly and dermatologically tested.
What's the difference between pjur ORIGINAL and pjur WOMAN?
pjur WOMAN and pjur ORIGINAL are very similar as both products have the same ingredients. The only difference lies in their concentration. pjur WOMAN has been designed specifically for women with sensitive skin and leaves the skin feeling especially soft, which is particularly important for women.
Both products contain hyaluron, which binds moisture and creates small cushions of water that enhance the lubricating effect. This provides added lubrication, which is particularly important in the anal area as this part of the body does not naturally produce any lubrication. The ingredients in pjur BACK DOOR Comfort Water Anal Glide, however, are more highly concentrated than in pjur analyse me! Comfort Water Anal Glide, making it ideal for intensive anal sex.
What's the difference between pjur BACK DOOR Anal Comfort serum and pjur analyse me! Anal Comfort serum?
The difference between the two anal serums lies in the concentration of their formulas. pjur BACK DOOR Anal Comfort serum is more highly concentrated and was specially developed for intensive anal sex. It is particularly popular among gay users. In contrast, pjur analyse me! Anal Comfort serum is also suitable for first-time users.
Are all pjur personal lubricants condom compatible?
All pjur personal lubricants undergo a condom test. So you can rest assured that all pjur personal lubricants are also compatible with latex condoms.
Are there any products for highly sensitive skin?
We recommend using our pjur PREMIUM glide if you have sensitive or highly sensitive skin. It is extremely gentle to skin thanks to the purity of its ingredients. Once applied, it creates a protective film that does not clog pores but leaves your skin feeling silky smooth, while providing extra long-lasting lubrication. Our pjur med PREMIUM glide is also the perfect product if you suffer from allergies or neurodermatitis. It has been confirmed as allergy friendly in multiple tests. Furthermore, a dermatological test conducted under clinical conditions on people suffering from neurodermatitis (eczema free) showed "very good" tolerance levels. Our five-star seal from dermatest further underscores this result.